You know the importance of having a website. It’s the first place a person turns to for details about your business. Whether a person clicks on your website from a phone, computer or tablet, they automatically have access to your hours and your services. To be effective, however, your website should be more than just a place to give out information. Your website can also play the role of a high-performing sales department. By following these three simple tips below, your website can give visitors the information they crave, plus entice them to become a client or customer.
You want to make sure your contact information is a) easy to find and b) easy for the user to take action on. I recommend listing at least one phone number and one email address on the top of each page. This way users can easily contact you from any device and select the option that works best for them.
Google likes to see content regularly updated and what better way to do so than to update testimonials from your happiest of customers. I recommend putting a few testimonials (1, 2 or 3) high up on your homepage to build instant trust and credibility in your industry.
You do outstanding work. Your clients love you. Now it’s time to let the whole world know. For example, you could create an image gallery showing off your best work, create case studies to explain the transformation your clients have achieved or simply show before and after images. The approach that works best for you will depend on your particular industry and line of work. It’s important to remember that adding this type of information helps convince a person to do business with you.
Ready To Improve The Conversions On Your Website?
I’d be happy to set up a free discovery call to learn more about your business and discuss how your website can generate leads. Every industry has different needs, but with a few modifications, your website can have a positive impact on your bottom line. I find it rewarding to help people grow their business. I’d love to help you!