6 Reasons Your Business Needs To Invest In Its Website

As a business owner, you have so many things to handle that a website might be at the bottom of your to-do list. You might think you don’t need a website because you have plenty of customers. Or, maybe you’re still using the same website that was built 10 years ago, even if it is hard to read on a phone or a tablet. By read the 6 reasons listed below, you will understand the vital role a website can play in the success of your business.

Instant Trust and Credibility

As a business owner, you have so many things to handle that a website might be at the bottom of your to-do list. You might think you don’t need a website because you have plenty of customers. Or, maybe you’re still using the same website that was built 10 years ago, even if it is hard to read on a phone or a tablet. By read the 6 reasons listed below, you will understand the vital role a website can play in the success of your business.

Accessible Salesperson 24/7 – 365

Your website should be viewed as your 24/7 salesperson. Because your website doesn’t have an on/off switch, it doesn’t go to sleep, it’s always on. When your website is constructed correctly, it easily leads your prospective customer down the journey and into the buying process. It can take the user from “I may want this”…to “I need this now”. Your website should provide a frictionless experience for the user – regardless of device.

It Will Save You Time

There are many ways your website can save you (and your business) time but here are just a few. First, you can create a FAQ (Frequently Asked Questions) page which can cut down on the number of repeated emails and/or phone calls you receive. Every business will have 5-10 common questions they receive. Use this page to explain those in detail.

Also, think of your website in the same way you would have a conversation with a potential customer. When a user is viewing your site, they are able to quickly see how you can help them, what services you offer, as well as reading up on your background and specific expertise. Now think about if 10 people were viewing your site at the same time. Each of those potential customers would be going through that same journey, without you actually being present, giving you more time for other valuable business tasks.

PRO TIP: It’s a double whammy. Not only does your website help your customers find you but it will also help your search engine (SEO) rankings.

A Competitive Advantage

Are you looking for a competitive advantage? Google can’t see your business so they don’t know if you’re a one-person shop or have 500 employees and 50 locations. There are several factors and signals Google uses to rank websites and when a website is structured correctly, you have the ability to outrank your competition – regardless of company size and/or budget constraints.

It’s Your Foundation

It’s your hub! A website isn’t just a pretty business card…it’s your online home. It’s the foundation of all your marketing and sales efforts. There are many areas in the online marketing arena where you’re truly “renting” space but not when it comes to your website. That’s an element that you and your business can, and need to, own.

Download My 27-Point Website Checklist

The information above is just the tip of the iceberg for successful websites. If you’d like more in-depth insights on how your website can convert visitors into life-long customers, click here to download my free 27-Point Website Checklist. I have more than a decade of experience helping business owners improve their online presence and I’d love to help you!