During this unprecedented and fluid situation, smart business owners need to be nimble. Now is the time to make changes to your website to address your visitors’ concerns. Let them know you are adapting your business operations to meet their needs. While the following tips were created to help business owners during this current pandemic, it’s also useful advice for other emergencies like hurricanes, tornados, etc.
Add A Top Bar
Add a top bar to your site with a button on COVID resources. This can be on the top of each page. You want to reassure your visitors that you’re committed to their health and safety.
Create A Resources Page
The button in #1 could link externally (to CDC or WHO resources) or internally (meaning a page you created on your site). On this page you can talk about how your company is handling the pandemic – reassuring them the steps your company has put in place to protect everyone’s health.
Setup Online Scheduling
Allow your visors to schedule virtual consultations or calls directly through your website.This sends the message that you are still there to help your customers and your customers will love the convenience of online scheduling. There are many online scheduling platforms.
Stay Current With Your Following Via Social Media
Social media is the fastest way to quickly convey a message to your customers. Post on social media explaining your company’s response to the current situation and engage with your followers. Post on social media explaining your company’s response to the current situation and engage with your following.
Push Financing/Promotional Offers
Now is a great time to push strong financing options and promotional offers.
Start A Blog
Not blogging yet? Start now! Create a blog on your website, offering your prospective customers and current customers alike, tips, tricks and special promos. If you’re comfortable on video, you could even start vlogging as well.
We’re All In This Together.
Everyone from politicians to healthcare workers keep saying, ‘we’re all in this together,’ because it’s true. We are living through unique circumstances right now and you need to let your customers know you are there for them. So, your marketing efforts must continue. There are many ways to increase your website presence and these were just a few. Your services and expertise is needed now – more than ever. Why not join me on a free discovery call to learn how I can help you help your customers?