2. It All Starts With A Relationship
My dad taught me the importance of relationships. When you show employees that you are invested in their success, it strengthens that relationship, and, in turn, those employees will put out a higher quality of work. They will go that extra mile for you. When you show customers you value them as a person (not simply as a transaction) it will not only create loyalty for your business and brand but more word of mouth referrals as well. In a world where we are continuously connected to technology, and more so with every passing day, we all still crave that human-to-human connection.