4 Vital Questions Every Business Owner Needs To Answer About Their Website

Did you know there are only four elements that matter when it comes to protecting your website? As a business owner, you need to be responsible for your website. What would happen if the team that manages your site goes dark tomorrow? Or, if you’re the sole person that manages it, what happens to your business if you become incapable of doing so? Do you have a contingency plan in place? Below I explain four vital pieces of information that you need to know to protect your website. This information can keep your website up and running in the event of an emergency.

What Platform Is Your Website Built On?

My analogy: Where do you reside? A house, a condo, an apartment, a duplex? – There are many factors that go into this decision – location, environment, proximity to work, proximity to transportation etc.

What is it? The platform that was used to create your website is what you are looking for here. It’s the backbone and framework that powers your website – what gives it its look and feel, how it lays out on different devices, the functionality that’s available etc.

My recommendation: I recommend the WordPress CMS (Content Management System) to all of my clients. It’s the most popular website platform, powering over ~40% of all sites today. Why is it so popular? It’s like play doh – so flexible and agile. It will fit a business of any size, from a start-up to a Fortune 500 company, and can grow with you.

Who Is Your Website Hosting Provider?

My analogy: What community do you live in? Home, dedicated space to you or an apartment where you space resources with others

What is it? Your website hosting company houses all of the files that make up your website. Without website hosting, your website would not be accessible on the WWW (World Wide Web). There are hundreds (maybe thousands?) of hosting companies out there today but my experience has always been you get what you pay for.

My Recommendation: BigScoots (BigScoots.com) is the best in the business – Extremely personalized, dedicated service and support

Who Is Your Email Hosting Provider?

My analogy: There are several different package delivery services (USPS, UPS, FedEx to name a few). We have our preferred method of delivery but the end result is the same – the packages are delivered to our residence.

What is it? The same principles can be said about email hosting, as website hosting above, but it pertains strictly to sending/receiving email messages.

My recommendation: The most popular email hosting platforms are G-Suite (Google) and Office 365 (Microsoft). They provide a suite of programs and applications, far greater than just email alone. I always recommend them to my client’s because those providers have dedicated support teams for any issues that arise.

What Provider Manages Your Domain Name?

My analogy: You can think of a domain name like your postal address. Everyone has one and it’s how we locate you.

What is it? A good way to think about your domain (IE – mine is ctkaupp.com) is that it is your online name, your online address. This is what people are going to type in to go to your website. You want to make sure it’s easy to remember.

My recommendation: Just like website hosting above, I roll with BigScoots (BigScoots.com) for all my domain needs. It costs less than $11 per domain name (.COM domains) per year.

How Can I Help You?

Now that you know what you need, you need to make sure you’re taking responsibility for this. If you’re paying a company to manage your entire online presence, that’s great (I advise my clients to do so) but that doesn’t mean that you can forget about it altogether. You always want to be aware of where everything (website/email/domain) is and have access to it.

If you are unsure and/or need help tracking down any of this information, I’m happy to help! I have more than a decade doing so and would love to help! It’s part of my Website Analysis package which you can read more about here.