Too Many Options?
This may be happening with your own website. By presenting the user with too many actions to perform, the user becomes overwhelmed and will take no action at all. We have all been to websites where they ask us to do 50 things at once: request a quote, sign up for a newsletter, take a quiz, download an eBook, book an appointment…the list goes on and on. It’s just too much so the user will quickly leave before doing anything at all.
This is why having a clear and concise CTA (Call-To-Action) on your website is so important. Whatever action it is that you want the user to take, request THAT thing. Make it front-and-center on each page and on every device. I recommend calling it out 2-3x on your homepage and 1-2x on each internal page. This increases the likelihood that each user will see it regardless of what page they first access on your website.