How Can You Mess This Up?
Providing answers to common questions sounds easy. You may be wondering how you could mess this up. I mean how on earth could you screw up a FAQ page, right? Well here’s how. Some companies use their FAQ page as a miscellaneous, “catch-all” type of page. This provides a poor experience for the end user. It doesn’t allow them to find what they are looking for quickly and simply doesn’t serve the purpose of answering their questions. The user, frustratingly, will spend more time figuring out “where” their specific question is located rather than actually reading through your valuable answers.
Oh and don’t forget, update this page regularly! There’s nothing worse than navigating to a FAQ page, only to find it’s so outdated that the information is no longer relevant.