In the days of heavy print publishing, the term “Above The Fold’ was used to describe content that appeared on the top half of the front page of a newspaper.
When a newspaper was displayed on a newsstand, those headlines and lead stories, placed “Above The Fold”, were the most visible, eye-catching and strategically placed. This was done in hopes of those passing by would take a second look – and stop to purchase that day’s paper.
The term continued to stick as more and more businesses went online. “Above The Fold” no longer is talking about newspapers and newsstands, but it now means the bottom of a browser window, what the website visitor sees when the page becomes visible/fully loads.