Everyone has a backstory – own it, make it personal, make it captivating. What’s the story behind starting your business? Everyone has one!
When Barbara met the partners of Tom and Chee (a franchise that sold cheese on doughnuts) they explained how they popped up a tent in downtown Cincinnati in the middle of a winter storm. The Sharks heard how cold they were, how customers huddled in and around their tent and how everyone was crazy to buy their product. She fell in love with them and a big part of it was because of their story.
Showing authenticity and transparency through your website will make you stand out over the competition. It will give a personal touch while the competition stays buttoned up. An example of this is talking about why you started your business. Every entrepreneur has a story relate!