Carries The Visitor Through Your Journey
When someone lands on your website they want to quickly know a) How can you help them? b) Why you are qualified to help them? and c) What’s the next step they should take?
Think about if you landed on a website without any written text – just images. You would be totally confused. You wouldn’t know what that website is trying to convey, where to go or what to click on.
By writing attractive and engaging copy, you will draw in the user, explaining what you do, how you can help and provide a clear CTA (Call To Action). This will lead the user down your journey and make it clear on how to take that next step. Maybe that’s requesting a quote, signing up for more information or downloading your recent lead magnet.