Overview: Ex-tech guy from the San Francisco Bay Area, Jeff Shardell becomes a storm chaser and ends up landing in Taos, New Mexico.

Trying to detoxify his life, he stumbled upon how bad traditional antiperspirants are for you. None of the natural deodorants worked well for him so he decided to start mixing his own in his kitchen.

Six years, a company rebrand (from Jeff’s Pit Butter) and millions of sticks of deodorant later, Humble Brands has become the fastest selling natural deodorant on the market.