Accelerate Google rankings for your specific service area
As a service-based business you don’t work in just one city, right? Of course not! In most cases you don’t want to drive for hours on end to get to a customer’s location. However, it’s typical to service a specific radius (let’s say ~30 miles?) from your physical location. If you’re based in City A but also serve City B, City C, City D etc, how do you get your website to rank in Google for potential customers searching in those areas?
Introducing the Service Area Website Boost
Here’s how it works. We will create a Service Area page (like this one for a HVAC company) along with multiple “City Pages” (like this one for a foundation repair company or this one for a Design Build firm).
The Service Area page serves as a brief overview of all the cities you are willing to service & links to each City Page that has been created. A City Page is a dedicated webpage that explains the work you do in that particular city. Whether you want to start with 2 City Pages or 20, that’s up to you. We often recommend starting with at least 4 cities when you begin this type of work on your website.
Why is location-specific content on my website so important to my search engine rankings?
You may have never heard of this concept before & are wondering why location-specific content is so important for your website. First, Google’s preference is always to show localized content. This is why when you searched Google for a pizza parlor on your last vacation, the restaurants shown to you were heavily skewed to your proximity to them.
By creating a Service Area page with relevant City Pages, your website will be more useful to potential customers who are actively searching for your services in those areas. This will improve your website’s search engine optimization (SEO), as well as increase your authority & credibility in your service area.