It was May 2017…
When I started my own web design business. I can’t tell you how many times I heard or read, as I was starting things up, that my logo and website wouldn’t matter. How so many new business owners/entrepreneurs spend way too much time, money and resources on those two particular aspects. I struggled with this concept because I could easily see an argument for both sides.
On one hand, I agreed because I thought it would be more impactful for potential customers to see the actual website work I had done (AKA live sites on the internet) VS how pretty and “perfect” I could make my own website. But on the other hand, I disagreed because as a web designer, I wanted my website to showcase my own abilities…after all that is what customers were going to be hiring me for, right?!
From May to November I was just random, general web guy. I had no real marketing message (nothing consistency at least…that’s for dang sure), I had no ideal customer profile, I had no niche…the list goes on and on. Looking back on those months, while I thought I was moving my business forward on a day-to-day, month-to-month basis, I was pretty lost.
In mid-November a light bulb went on in my head. I decided to marry my personal passion for fitness, I live the lifestyle everyday, with my website expertise. It was an ah-ha moment for me and I quickly started to shift things and not walk, but run, down this path. I could just “feel it”, even early on in the process, that this was doing exactly what I was suppose to be doing.
Fast forward to March 2018…
Another light blub went off. If I’m presenting myself as the solution for fitness professionals, I need everything to be on-point. I need my website, the copy on that website, my messaging, my outreach etc to be consistent across all mediums.
I need to show that I don’t only live this lifestyle but that I understand where fit pros are coming from. I know what their customers want, I know how best to streamline the website experience for their customers which will in-turn create a no-hassle/no-headaches, much more streamlined business for any fit pro I’m working with.
This led me down the path to completely revamp my website and brand. You know how when you’re in a bulking phase and putting on a bunch of muscle, you start getting a little fluffy from all those carbs? So you gota dial back in on the nutrition, adjust your macros and power through your workouts to keep reaching your fitness goals. That’s exactly where I was at…I had to readjust the “macros” for my business.
The goal when I started redesigning my website was two-fold: 1) give it a much more personal feel, let my personality and the lifestyle I live shine a bit. 2) make the transition from a business-facing brand to a personal brand. I made myself a prominent figure on the homepage, as well as added a personal video recorded from my home gym. I ditched the copy I had used previously and tailored everything to my specific niche, Instead of a corporate, buttoned-up business feel type of logo, like I had in 2017, I now utilize a logotype of my name. I believe this will serve me well as I continue to evolve my business in the months and years ahead.
The confidence I feel right now is through the roof. My entire brand has a consistent look, message and feel. Everything is on-point and there is a beautiful synergy between my professional expertise, my passion, my lifestyle and my authentic self. Everything is in balance. As my business coach, Travis Barton, likes to say…Onward And Upward!