What Does “Above The Fold” Mean?

How you decide where to put the images and copy on your website is not as straightforward as it seems. While you might be able to guess what needs to be on your homepage, do you realize there is a necessary structure to make sure a visitor stays on your website? Keep reading to learn what’s the most valuable section of your homepage.

What Does “Above The Fold” Mean?

In the days of heavy print publishing, the term “Above The Fold’ was used to describe content that appeared on the top half of the front page of a newspaper.

When a newspaper was displayed on a newsstand, those headlines and lead stories, placed “Above The Fold”, were the most visible, eye-catching and strategically placed. This was done in hopes of those passing by would take a second look – and stop to purchase that day’s paper.

The term continued to stick as more and more businesses went online. “Above The Fold” no longer is talking about newspapers and newsstands, but it now means the bottom of a browser window, what the website visitor sees when the page becomes visible/fully loads.

Why Is It Important?

As I just mentioned, this is significant because it’s the first thing any website visitor will see. And we all know the importance of first impressions, right? It’s automatically going to get the most attention from your users. It’s prime real estate that you don’t want to mess around with. You need to get this right.

The content that is placed above the fold should align with your business goals. It should immediately grab the user’s attention, speak directly to your target market and present them with content they can engage in. This is why I talk so much about having a quick “Call-To-Action” (CTA). You want to make sure you satisfy their needs before they drop your website like a hot potato – in favor of your competitors.

One Size Doesn’t Fit All

There are many factors that make optimizing your website’s “Above The Fold” much more challenging. For example, the number of people who go online via a mobile device increases daily.

When looking at a website on a mobile device, most users will browse in portrait mode. But you cannot forget about the person who will use the landscape orientation on their phone. The “Above The Fold” region in portrait mode is completely different from what a person will see if they use landscape orientation on their phone.

To complicate matters even more, you must also consider all the different tablet devices and browsers a user can choose from.
I would argue that users are more likely to scroll on their mobile sized screens (and be OK with doing so) than someone on a desktop computer. But that doesn’t take away the need to optimize your website for the best user experience possible — knowing your user can land on your site from a variety of devices — with the most important content higher up on the page.

Interested in More Website Tips?

Since I have more than a decade of experience creating successful websites for a variety of businesses, I know all the little details that must be considered to create a powerful website. I love to share what I have learned and invite you to schedule a free discovery call with me. When it comes to website design, details matter! Let me help you make the most of your customers’ web experience.